Fireflies
A stealth puzzle-action adventure brought to social media
Fireflies is a vertical slice campaign for a 3D stealth puzzle-action game set in a dark, whimsical cavern environment where light is both a tool and a risk.
I worked as Social Media Coordinator, leading content planning and creation across Instagram, Facebook, and Discord to build awareness and engagement ahead of release.
Content Calendar
Developed and managed a full content calendar aligned with key campaign milestones, ensuring consistent posting across all platforms throughout the campaign.
Content-first, community-driven approach
Brand Direction
Defined visual tone and messaging to match the game’s dark, atmospheric aesthetic.
Content Planning
Mapped posts to campaign milestones to maintain consistent engagement over time.
Community Engagement
Built audience interaction strategies across Discord and social platforms.
Stakeholder Updates
Presented content plans and campaign progress to project stakeholders.
Social Media Reels
Short-form video content created to introduce the game world, mechanics, and atmosphere to new audiences.
Enemy Reel